About 3WAYS North Shore Beef
3WAYS North Shore Beef is a merch brand from the North Shore of Massachusetts. We make tees, caps and sweatshirts for anyone with a favorite Beef shop, down the street or a flight away.
Why 3WAYS?
Around here, a North Shore roast beef sandwich is a Beef: rare roast beef, sliced thin and piled hot on a toasted, buttered roll. The tradition goes back to Revere Beach in the early 1950s.
Order it with extra-heavy mayo, James River BBQ sauce and white American cheese, and it’s a Three-Way. That’s where our name comes from.
You never forget your first Three-Way.
New to Beefs? Start with our North Shore Roast Beef Guide.
The stripes in our logo are the sandwich: bun, mayo, sauce, beef, cheese, bun.
You’ll find them on our gear, worn to the beach in July and pulled on after shoveling out from a nor’easter in January.
Beef Country
Beef Country is our name for 66 cities and towns north of Boston, Massachusetts, across five regions: Greater Boston, the North Shore, Cape Ann, the Seacoast and the Merrimack Valley.
There are more than 150 Beef shops, and they double as mile markers. Everyone has a favorite, an order and an opinion about where you should get your next one.
On our blog, Talkin’ Beef, we write about the sandwich, the order, the lingo and life in Beef Country.
Who’s Behind 3WAYS
One of us grew up down the street from a Beef shop. Years later, our son worked behind that same counter, learning the regulars’ orders and how to make a Beef.
3WAYS is owned by Handsome Henry LLC, our small North Shore company, named for our dog. Henry has his own order. No sauce. He’s particular.
Saucy. Slightly salty. That’s how we roll.
Beef On™
GOT A BEEF TAKE?
Tag @3waysbeef or send it our way.