Clapboard shops along a curving main street in a North Shore town

NORTH OF BOSTON

Bringing Beef Country to you.
Never had a Beef?

The Three‑Way, Explained

A Beef is rare roast beef, sliced thin and piled hot on a toasted, buttered roll. Add extra-heavy mayo, James River BBQ sauce and white American cheese, and it’s a Three-Way.

That’s where our name comes from. Looking for a shop? Find one on the Beef Country map at our sister site, the North Shore Beef Hub.

Young man in a 3WAYS cap and tee on the rocks with his black Lab, looking out over the harbor

★★★★★

“I am so grateful and the material is amazing quality!”

Cassandra, The Rally cap

★★★★★

“Awesome quality shirt, but even better customer service!”

Amy, 3WAYS tee

Beef Country has its own sandwich.

Hot, pink and wrapped in paper. Not your deli’s roast beef. Shops have been making them since the 1950s, and locals have been arguing about the best one ever since. Nobody’s won yet.

You never forget your first Three‑Way.

Beef On™

Three toppings. That’s the Three‑Way.
● Extra-heavy mayo● James River BBQ sauce● White American cheeseSkip one and it’s not a Three‑Way.

A North Shore Three-Way: rare roast beef, James River BBQ sauce, extra-heavy mayo and white American cheese on a toasted roll

THIS IS BEEF COUNTRY

Greater Boston • North Shore • Cape Ann • Seacoast • Merrimack Valley

Your favorite Beef shop might be down the street or a flight away. If you don’t have one yet, give it a week.

Illustrated map of Beef Country, the North Shore towns north of Boston

Talkin’ Beef

The sandwich, the lingo and life in Beef Country.

GOT A BEEF TAKE?